Crafting & Executing Strategy: The Quest for Competitive Advantage - Concepts and Cases | 18th Edition

Compare Textbook Prices for Crafting & Executing Strategy: The Quest for Competitive Advantage - Concepts and Cases 18th Edition ISBN 9780078112720 by Thompson, Arthur,Peteraf, Margaret,Gamble, John,Strickland III, A. J.
Authors: Thompson, Arthur,Peteraf, Margaret,Gamble, John,Strickland III, A. J.
ISBN:0078112729
ISBN-13: 9780078112720
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Details about Crafting & Executing Strategy: The Quest for Competitive Advantage - Concepts and Cases:

The text provides a balanced treatment of strategic, how to, and conceptual material, in a highly readable and interesting format. The eighth edition continues its cutting edge coverage on the latest topics and developments in retailing including globalization; customer relationship management programs; multi-channel retailing; supply chain management, the use of the Internet to improve operating efficiencies and customer service; and legal, ethical and cooperate social responsibility issues.. Students indicate that this text is a good read because of the numerous examples of retailers, their practices, the interesting retail facts in the margins, and eye catching design and layout.

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