Please Enter ISBN, Title or Author’s Name
img
img
img
logo
logo
and more...

Win Bigly: Persuasion in a World Where Facts Don't Matter | Reprint edition

img
Author: Scott Adams
ISBN:0735219737
ISBN-13: 9780735219731
List Price: $17.00 (up to 82% savings)
Prices shown are the lowest from
the top textbook retailers.

View all Prices by Retailer

Details about Win Bigly: Persuasion in a World Where Facts Don't Matter:

NEW YORK TIMES BESTSELLER

The New York Times bestseller that explains one of the most important perceptual shifts in the history of humankind


Scott Adams was one of the earliest public figures to predict Donald Trump’s election. The mainstream media regarded Trump as a lucky clown, but Adams – best known as “the guy who created Dilbert” -- recognized a level of persuasion you only see once in a generation. We’re hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push.
 
The point isn’t whether Trump was right or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. Win Bigly is a field guide for persuading others in any situation—or resisting the tactics of emotional persuasion when they’re used on you. 
 
This revised edition features a bonus chapter that assesses just how well Adams foresaw the outcomes of Trump’s tactics with North Korea, the NFL protesters, Congress, and more.

Need Personal Finance tutors? Start your search below:
Need Personal Finance course notes? Start your search below: