My Life in Advertising and Scientific Advertising Advertising Age Classics Library | 1 Edition
ISBN:0844231010
ISBN-13: 9780844231013
ISBN-13: 9780844231013
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Details about My Life in Advertising and Scientific Advertising Advertising Age Classics Library:
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
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