Brief, Concise, and Clear: The Basics of Writing for Public Relations and Communications | Revised First ed. Edition

Details about Brief, Concise, and Clear: The Basics of Writing for Public Relations and Communications:

This primer text helps students transition from academic writing to writing that will help them succeed professionally. The text includes information about the craft of professional writing for general businesses as well as strategies used specifically for public relations audiences. Specific topics include writing mechanics, tone, the importance of word choice, the process of editing, how to write for various formats and distribution channels, and more.