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Content Strategy for the Web | 2 Edition

Compare Textbook Prices for Content Strategy for the Web 2 Edition ISBN 8601300203249 by Halvorson, Kristina,Rach, Melissa
Authors: Halvorson, Kristina,Rach, Melissa
ISBN:0321808304
ISBN-13: 8601300203249
List Price: $25.66 (up to 86% savings)
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Details about Content Strategy for the Web:

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

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