Marketing Management | 15th edition
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Details about Marketing Management:
For undergraduate and graduate courses in marketing management.
The gold standard for today’s marketing management student.
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.
The Fifteenth edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible.
Also available with MyMarketingLab ™
MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
Major: Learn From NYT Best-Selling Author | Keynote Speaker | 30+ Years
I am a New York Times best selling author in the fields of nutrition, fitness, wellness, longevity, and have been a successful entrepreneur for the past 27 years. I love to teach others how to be successful in business and public speaking. Have been interviewed on over 200 T.V. and radio shows and traveled worldwide lecturing/educating. I have a total of 30+ years in these fields. I have worked as director of Public Health and Preventive Care teaching doctors in a Family Practice Residency fo... Read more