Advertising & IMC: Principles and Practice | 11 Edition

Details about Advertising & IMC: Principles and Practice:

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For advertising courses.

Advertising & IMC: Principles and Practice presents the strategic use of communications to engage various types of consumers. The text covers advertising, PR, direct marketing, promotion, and more. It uses examples of award-winning brand campaigns, expert contributions, and enduring principles to show students how to execute integrated marketing communications (IMCs).

And with a new author, the 11th Edition features a significant reorganization and revision of the material. Students will see different marketing communications in action and how they all work together to better connect with customers.