Please Enter ISBN, Title or Author’s Name
img
img
img
logo
logo
and more...

Principles of Marketing | 17th edition

img
Authors: Philip T. Kotler,Gary Armstrong
ISBN:013449251X
ISBN-13: 9780134492513
List Price: $286.65 (up to 57% savings)
Prices shown are the lowest from
the top textbook retailers.

Details about Principles of Marketing:

For Principles of Marketing courses that require a comprehensive text.

 

Help readers learn how to create value through customer connections and engagement

In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps readers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.

 

Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.

 

Also available with MyLab Marketing

MyLab™ Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.


Note: You are purchasing a standalone product; MyLab Marketing does not come packaged with this content. Students, if interested in purchasing this title with MyLab Marketing, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.


If you would like to purchase both the physical text and MyLab Marketing, search for:


0134642317 / 9780134642314 Principles of Marketing Plus MyLab
Marketing with Pearson eText -- Access Card Package

 

Package consists of:

  • 013449251X / 9780134492513 Principles of Marketing
  • 0134518284 / 9780134518282 MyLab Marketing with Pearson eText -- Access Card -- for Principles of Marketing

 

 

Need a Marketing tutor? View profile below:
Ms. Valerie L.
(8 reviews)
Education: North Port FL
Major: Effective, Insightful and Patient!

Sometimes I feel like a magnet! Students seem to know right away that I like and appreciate them, and we tend to get down to the honest issues right away. This is great because it saves a lot of time and helps us to stay focused on the tutoring task at hand. I've been teaching for more than 10 years, and love working with students who have learning disabilities. In fact, I am a certified Learning Disabilities Teacher-Consultant. I believe that everyone has something they are not good at, and ... Read more

Sometimes I feel like a magnet! Students seem to know right away that I like and appreciate them, and we tend to get down to the honest issues right away. This is great because it saves a lot of time and helps us to stay focused on the tutoring task at hand. I've been teaching for more than 10 years, and love working with students who have learning disabilities. In fact, I am a certified Learning Disabilities Teacher-Consultant. I believe that everyone has something they are not good at, and ... Read more

Need Marketing course notes? Start your search below: