Integrated Advertising, Promotion, and Marketing Communications [RENTAL EDITION] | 9 Edition

Details about Integrated Advertising, Promotion, and Marketing Communications [RENTAL EDITION]:

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Integrated Advertising, Promotion, and Marketing Communications teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted.

With added tools in the 9th Edition to help learners apply concepts to real-­life situations, students will understand the vital links marketers use to connect and interact with customers.