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Marketing | 21 Edition

Authors: Pride, William,Ferrell, O. C.

ISBN:0357984269
ISBN-13: 9780357984260

List Price: $105.59 (up to 4% savings)

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Buy Used $98.05

Rent $92.49

eTextbook $64.99

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Buy Used $101.33 Buy New $101.59

Rent $92.49 Buy Used $199.99

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Details about Marketing:

Pride/Ferrell's MARKETING, 21st Edition, helps students develop the knowledge and decision-making skills necessary to succeed in today's competitive business environment through its visually engaging and reader-friendly presentation of essential marketing concepts and strategies. Expanded coverage of business markets and buying behavior, marketing channels and supply chain management, retailing, personal selling and marketing analytics as well as practical applications and real-world examples enhance students' understanding.

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