Corporate Entrepreneurship & Innovation | 3 Edition

Details about Corporate Entrepreneurship & Innovation:

CORPORATE ENTREPRENEURSHIP & INNOVATION is a comprehensive, one-of-a-kind text for the emerging business arena of entrepreneurship and innovation. Built on years of research and experience, this unique text employs a clear and informative how-to approach and features sections and chapters organized according to a summary model of the corporate entrepreneurship process. A professional format and look make the text especially appealing and appropriate for sophisticated readers and experienced business professionals. This groundbreaking text fulfills a real business need, because many executives consider entrepreneurial behavior a key to sustaining their companies' competitive advantage, but few possess genuine knowledge of the subject or understand how to apply it. The Third Edition of CORPORATE ENTREPRENEURSHIP & INNOVATION provides detailed, actionable answers to the ""what,"" ""how,"" ""where,"" and ""who"" questions surrounding corporate entrepreneurship in today's dynamic business environment.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.