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Lifestyle Brands: A Guide to Aspirational Marketing | 2013 Edition

Authors: Saviolo, S.,Marazza, A.

ISBN:1137285923
ISBN-13: 9781137285928

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Details about Lifestyle Brands: A Guide to Aspirational Marketing:

What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.

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