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M: Advertising | 4 Edition

Authors: Arens, William,Weigold, Michael F.

ISBN:1260381897
ISBN-13: 9781260381894

Sell M: Advertising for $38.47

List Price: $176.38 (up to 32% savings)

Buy New $176.00

Buy Used $82.80

Rent $31.11

eTextbook $60.00

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Buy Used $119.99 Buy New $176.00

Rent $69.99 Buy Used $142.99

Buy Used $85.79 Buy New $234.23

eTextbook $60.00

Rent $31.11 Buy Used $82.80

Sell M: Advertising for $38.47

Details about M: Advertising:

M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising. M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format. Supported by a robust digital Connect Advertising offer, M is relevant, engaging, and cost-effective for today?s business students.

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