Ad Critique: How to Deconstruct Ads in Order to Build Better Advertising | 1 Edition

Details about Ad Critique: How to Deconstruct Ads in Order to Build Better Advertising:

Ad Critique teaches advertising, marketing, and management students—both the "suits" and the "creatives"—how to effectively judge and critique creativity in advertising. This textbook is an instruction manual, a facilitator of dialogue, and a companion piece to classroom content. Its lessons result in actual skills that enable students to look at the creative product and embolden them to say something constructive and worthwhile.