A New Entrepreneurial Dynamic: 21st Century Startups and Small Businesses Version 1.0

Details about A New Entrepreneurial Dynamic: 21st Century Startups and Small Businesses Version 1.0:

A New Entrepreneurial Dynamic: 21st Century Startups and Small Businesses builds on the most current and relevant thinking in small business education and research. It provides students, aspiring entrepreneurs, and startup founders with the complete base of foundational knowledge required to develop, finance, manage, and operate a small growth or lifestyle business in today’s fast moving and dynamic business environment. This approach will appeal in particular to faculty who have been gathering their own materials because they have had trouble finding an affordable textbook that resonates with students and reflects a modern approach entrepreneurship and small business management. A New Entrepreneurial Dynamic: 21st Century Startups and Small Businesses is geared to learners who grasp information quickly by consuming information in concise and real-world contexts. Its accessible, learner-centered narrative is built on an innovative entrepreneurship paradigm, the New Entrepreneurial Dynamic (NED), that discourages overreliance on formal business plans and instead focuses on forming winning teams, adaptability, innovation, and alternative strategies. As a result, this book is more in tune with the spirit of modern entrepreneurship that is experimental by nature, more tolerant of risk and failure, and encourages iterative evolution on a day-to-day basis.