Forecasting for the Pharmaceutical Industry: Models for New Product and In-Market Forecasting and How to Use Them | 2 Edition

Details about Forecasting for the Pharmaceutical Industry: Models for New Product and In-Market Forecasting and How to Use Them:

Forecasting for the Pharmaceutical Industry is a definitive guide for forecasters as well as the multitude of decision makers and executives who rely on forecasts in their decision making.

In virtually every decision, a pharmaceutical executive considers some type of forecast. This process of predicting the future is crucial to many aspects of the company - from next month's production schedule, to market estimates for drugs in the next decade. The pharmaceutical forecaster needs to strike a delicate balance between over-engineering the forecast - including rafts of data and complex