Social Media for Fashion Marketing: Storytelling in a Digital World Required Reading Range

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Author: Bendoni, Wendy K.
ISBN:1474233325
ISBN-13: 9781474233323
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Social Media for Fashion Marketing uses cutting edge case studies and detailed interviews to show how the business of fashion is changing in the digital landscape. Bendoni (@BendoniStyle) also considers the psychological impact of being a hyper-connected consumer and the generational gaps in social media communication. Using academic research, alongside her 25 years of fashion marketing experience, Bendoni offers a clear picture of the changing narrative of storytelling, social confirmation, digital nesting and how to use data to shape a brand's online presence. With practical and critical thinking activities to hone your skills into professional practice, this is the ultimate guide to social marketing, promotion, SEO, branding and communication. Featured topics - Rules of Digital Storytelling - Rethinking Gamification - Strategic Digital Marketing - The Role of Citizen Journalists - The Social Media Looking Glass - World of Influencer Marketing - Visual Consumption Economy - Global Perspective of Social Media

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I went to Cornell University for a B.S. and Master's in Electrical and Computer Engineering and to UCSD for a PhD in Computer Science (Distributed Systems, Networking). I've tutored in various subjects for years, including test-based tutoring (such as the SAT or GRE or the algebra II final that some school districts require for graduation) as well as general tutoring - help through the course of a year or semester in Algebra, Calculus, Geometry, etc. I have also worked extensively with student ... Read more

I went to Cornell University for a B.S. and Master's in Electrical and Computer Engineering and to UCSD for a PhD in Computer Science (Distributed Systems, Networking). I've tutored in various subjects for years, including test-based tutoring (such as the SAT or GRE or the algebra II final that some school districts require for graduation) as well as general tutoring - help through the course of a year or semester in Algebra, Calculus, Geometry, etc. I have also worked extensively with student ... Read more

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