Influencers and Creators: Business, Culture and Practice | 1 Edition

Compare Textbook Prices for Influencers and Creators: Business, Culture and Practice 1 Edition ISBN 9781529768640 by Kozinets, Robert,Gretzel, Ulrike,Gambetti, Rossella
Authors: Kozinets, Robert,Gretzel, Ulrike,Gambetti, Rossella
ISBN:1529768640
ISBN-13: 9781529768640
List Price: $31.57 (up to 0% savings)
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Details about Influencers and Creators: Business, Culture and Practice:

Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer. Using examples from around the world, it examines the influencer phenomenon from a variety of perspectives and also explains why influencers are becoming indispensable to governments, platforms, and brands. Key topics explored are: the influencer phenomenon as a form of persuasion as a structural change in media as a culture shift as a challenge to equality regulations impacting the phenomenon ethical implications With useful features, readers will gain a 360-degree view of one of the world′s most important new media phenomena.

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What a wonderful... start in helping yourself or your child with their academic and educational goals. My name is Damita, and I am your educational advocate! I have been tutoring for over 20 years and enjoy working with my students. I have worked with students at the Salvation Army, elementary and high schools. I have tutored college students and helped individuals with their personal and career goals. My experience comes from my diverse background and a variety of degrees obtained throughout ... Read more

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