Booking Performance Tours: Marketing and Acquiring Live Arts and Entertainment
ISBN-13: 9781581155006
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Details about Booking Performance Tours: Marketing and Acquiring Live Arts and Entertainment:
A veteran tour manager breaks down the process of booking and marketing a live performance tour in this essential guide. When it’s time to take your show on the road, the devil is in the details. Tony Micocci, president of Micocci Productions, has seen it all, dealt with every contingency, and helped countless shows succeed over his decades-long career. In this comprehensive manual, he shares his experience and expertise, covering everything you need to know when taking your theater troupe, dance company, or band on tour. The process is complex, involving presenters, agents, lawyers, board members, investors, funders, transporters, freight companies, and—of course—the artists themselves. This book breaks it all down into manageable pieces, explained in a straightforward, readable style. Full information on riders, negotiating, documents, taxes, tech, media, and many more essential details is included. Get this book before you hit the road!