Designing Logos: The Process of Creating Symbols That Endure | 1 Edition

Details about Designing Logos: The Process of Creating Symbols That Endure:

Learn to design great logos step by step with this illustrated handbook featuring how-tos and detailed case studies of famous logos. In Designing Logos, graphic designer Jack Gernsheimer discusses the principles behind effective, memorable logos. He then takes readers through the entire process of logo design, from the initial client interview and early brainstorming to concept, presentation, and delivery of the final standards manual. Through 750 color illustrations, classic logos are analyzed, and readers will learn a thirteen-point system for measuring the effectiveness of any logo. Learn about the uses of positive and negative space, balance, color, and typography; follow intriguing case studies; and discover how to make effective presentations to clients. This authoritative handbook is essential reading for designers, marketing and branding specialists, educators, and students.