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Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising | Reprint edition

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Author: Ryan Holiday
ISBN:1591847389
ISBN-13: 9781591847380
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Details about Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising:

A primer on the future of PR, marketing and advertising — now revised and updated with new case studies

"Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of Mekanism

Megabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses.

Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions.

Bestselling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world. This new edition is updated with cutting-edge case studies of startups, brands, and small businesses. 

Growth Hacker Marketing is the go-to playbook for any company or entrepreneur looking to build and grow.

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Sometimes I feel like a magnet! Students seem to know right away that I like and appreciate them, and we tend to get down to the honest issues right away. This is great because it saves a lot of time and helps us to stay focused on the tutoring task at hand. I've been teaching for more than 10 years, and love working with students who have learning disabilities. In fact, I am a certified Learning Disabilities Teacher-Consultant. I believe that everyone has something they are not good at, and ... Read more

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