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Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising | Reprint edition

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Author: Ryan Holiday
ISBN:1591847389
ISBN-13: 9781591847380
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Details about Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising:

A Primer on the Future of PR, Marketing and Advertising

A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy—growth hacking—to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions.


Bestselling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you’re responsible for building awareness and buzz for a product or service, this is your road map.

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Sometimes I feel like a magnet! Students seem to know right away that I like and appreciate them, and we tend to get down to the honest issues right away. This is great because it saves a lot of time and helps us to stay focused on the tutoring task at hand. I've been teaching for more than 10 years, and love working with students who have learning disabilities. In fact, I am a certified Learning Disabilities Teacher-Consultant. I believe that everyone has something they are not good at, and ... Read more

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