International Business Essentials: Real-World Guide to Global Strategy, Trade, Currency & Culture | Principles and Practices of International Business for Students & Entrepreneurs | Vibrant Publishers

Details about International Business Essentials: Real-World Guide to Global Strategy, Trade, Currency & Culture | Principles and Practices of International Business for Students & Entrepreneurs | Vibrant Publishers:

• Marketing from a consumer behavior lens: Understand marketing through the lens of consumer psychology. • Tribal marketing decoded: Learn how to target "tribes" for deeper connections. • Actionable insights: Apply marketing concepts in practical and simple ways. • Suitable for all levels: Benefits managers, marketing executives, and students alike. In a rapidly evolving marketing landscape, understanding consumer behavior is crucial for any business’s success. This book serves as a compass, guiding readers through the intricacies of customer preferences. It decodes consumer tribes and offers a fresh perspective on marketing, revealing how to connect with specific consumer segments—or "tribes"—to create lasting relationships. Whether you're a seasoned marketer or just starting out, this book provides actionable strategies to help you connect with your audience and achieve your business goals. With this book, you will: • Discover how to identify and analyze key consumer tribes: Understand the unique characteristics, preferences, and behaviors of different consumer groups. • Learn how to tailor your marketing messages to resonate with specific tribes: Craft targeted campaigns that speak directly to the needs and desires of each tribe. • Understand how to build strong brand loyalty through targeted campaigns: Foster deep connections with your audience by offering products and services that align with their values and aspirations • Leverage consumer insights for sustainable growth: Use data-driven insights to optimize your marketing strategies and drive long-term business success.