A Practical Guide to Public Relations for Businesses, Nonprofits and PR Leaders: Including: SEO, AI, Content Marketing, Social Media & Thought Leadership

Details about A Practical Guide to Public Relations for Businesses, Nonprofits and PR Leaders: Including: SEO, AI, Content Marketing, Social Media & Thought Leadership:

This public relations (PR) guide is for advanced marketing or business students who will incorporate PR functions into their growing skillset.

The outlined approach demonstrates how to leverage PR to drive other marketing disciplines — such as search engine optimization (SEO), content marketing, social media, crisis communication and thought leadership — to increase efficiency and visibility.

The book also details how to set-up and manage marketing teams — whether they’re internal to the workplace, with an external agency, or are a group of contractors — while also outlining the author's ongoing experimentation with how to use artificial intelligence (AI) in marketing.

A marketing plan template is included to guide students through creating their own PR and content marketing plan.

While PR basics, such as media relations and press releases, are summarized, these beginning PR functions are detailed in a more personal, immersive manner in the author’s first book, A Modern Guide to Public Relations: Unveiling the Mystery of PR, geared towards PR industry beginners — also available in VitalSource.