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Compare Textbook Prices / Buy Textbooks / 34875086-8a6a-4dfe-b095-4d85fb30b3ba_3501 / Strategic Marketing Management - The Framework

Strategic Marketing Management - The Framework

Compare Textbook Prices for Strategic Marketing Management - The Framework ISBN 9781936572595 by Chernev, Alexander
Author: Chernev, Alexander
ISBN:1936572591
ISBN-13: 9781936572595
img Sell Strategic Marketing Management - The Framework for $16.09
List Price: $59.50 (up to 47% savings)
Buy New $57.39
Buy Used $31.29
Rent $23.03
eTextbook $64.95
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Buy Used $31.29 Buy New $59.50
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Rent $26.99 Buy Used $61.99
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Buy Used $31.29 Buy New $57.39
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eTextbook $64.95
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Rent $23.03 Buy Used $40.84
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Details about Strategic Marketing Management - The Framework:

Building on the view of marketing as a value-creation process that is central to any business enterprise, this book delineates the fundamentals of marketing strategy, offers a systematic approach to marketing management, and presents a value-based framework for developing viable market offerings.

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