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Strategic Brand Management

Author: Chernev, Alexander

ISBN:1936572621
ISBN-13: 9781936572625

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Details about Strategic Brand Management:

Strategic Brand Management lays out a systematic approach to understanding the key principles of building enduring brands and presents an actionable framework for brand management. Clear, succinct, and practical, it is the definitive text on building strong brands.

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Dr. Roy V.

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Education: Prosper TX
Major: Learn From NYT Best-Selling Author | Keynote Speaker | 30+ Years

I am a New York Times best selling author in the fields of nutrition, fitness, wellness, longevity, and have been a successful entrepreneur for the past 27 years. I love to teach others how to be successful in business and public speaking. Have been interviewed on over 200 T.V. and radio shows and traveled worldwide lecturing/educating. I have a total of 30+ years in these fields. I have worked as director of Public Health and Preventive Care teaching doctors in a Family Practice Residency fo... Read more

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