Introduction to Electronic Commerce and Social Commerce Springer Texts in Business and Economics | 4th ed. 2017 Edition

Compare Textbook Prices for Introduction to Electronic Commerce and Social Commerce Springer Texts in Business and Economics 4th ed. 2017 Edition ISBN 9783319500904 by Turban, Efraim,Whiteside, Judy,King, David,Outland, Jon
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Details about Introduction to Electronic Commerce and Social Commerce Springer Texts in Business and Economics:

This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC).  New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters.  Wherever appropriate, material on Social Commerce has been added to existing chapters.  Supplementary material includes an Instructor’s Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files. The book is organized into 12 chapters grouped into 6 parts.  Part 1 is an Introduction to E-Commerce and E-Marketplaces.  Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks.  Part 4 examines EC Support Services, and Part 5 looks at E-Commerce Strategy and Implementation.  Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace.

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I have a PhD in Kinesiology with a focus in physical activity and public health and have two Master's degrees, one in biostatistics and one in exercise physiology. I have experience teaching 400 level exercise physiology courses, experience teaching anatomy labs, and over 10 years of various teaching assistant positions (anatomy, physiology, exercise physiology, statistics, kinesiology). I am very familiar with most sciences, statistics, and computer related questions. I enjoy being active ... Read more

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