Introduction to Electronic Commerce and Social Commerce Springer Texts in Business and Economics | 4th ed. 2017 Edition
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Details about Introduction to Electronic Commerce and Social Commerce Springer Texts in Business and Economics:
This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters. Wherever appropriate, material on Social Commerce has been added to existing chapters. Supplementary material includes an Instructor’s Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files. The book is organized into 12 chapters grouped into 6 parts. Part 1 is an Introduction to E-Commerce and E-Marketplaces. Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks. Part 4 examines EC Support Services, and Part 5 looks at E-Commerce Strategy and Implementation. Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace.
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I have a PhD in Kinesiology with a focus in physical activity and public health and have two Master's degrees, one in biostatistics and one in exercise physiology. I have experience teaching 400 level exercise physiology courses, experience teaching anatomy labs, and over 10 years of various teaching assistant positions (anatomy, physiology, exercise physiology, statistics, kinesiology). I am very familiar with most sciences, statistics, and computer related questions. I enjoy being active ... Read more