SOCIAL MEDIA IN SPORT: THEORY AND PRACTICE Emerging Issues and Trends in Sport Business, 2

Details about SOCIAL MEDIA IN SPORT: THEORY AND PRACTICE Emerging Issues and Trends in Sport Business, 2:

This book enables students to grasp the holistic enterprise of social media as it pertains to social, legal, marketing, and management issues. The book also helps students better understand the research process in social media scholarship and make connections with academic research and applied practice in sport studies.Contents:

• Introduction to Social Media in Sport (Kevin Hull and Gashaw Abeza)
• Research in Social Media in Sport (Edward (Ted) M Kian and Jimmy Sanderson)
• Online Communities in Sport (David Wagner)
• Social Media Use in Major Sports (Matthew Zimmerman, Kelsey Slater, and Lauren Burch)
• Social Media Use in Minor Sports (Andrew C Billings, Norm O'Reilly, and Elisabetta Zengaro)
• Social Media in Sports Decision-Making (Jessica R Braunstein-Minkove, Ari Kim, and Norm O'Reilly)
• Social Media and Data Management in Sport (Yoseph Mamo, Yiran Su, and Gashaw Abeza)
• Social Media and Relationship Marketing in Sports (Rebecca Achen and Gashaw Abeza)
• Social Media and Brand Management in Sport (Matt Blaszka and Beth A Cianfrone)
• Social Media and Sponsorship in Sport (Petros Parganas and Christos Anagnostopoulos)
• Social Media and Sports Media (David Cassilo)
• Social Media, Social and Legal Issues in Sport (Melinda Weathers and Jimmy Sanderson)
• Social Media and Crisis Communication in Sport (Ann Pegoraro and Evan Frederick)
• Diversity and Inclusion in Social Media and Sport (Jacob Bustad and Oliver Rick)
• Revenue Generation and Return on Investment from Social Media in Sport (Rebecca M. Achen and Norm O'Reilly)
• A Practical Guide to Social Media Management in Sport(Jessica R Braunstein-Minkove, Arielle Insel, and Gashaw Abeza)

Readership: Undergraduates, graduates, professors in sport studies and sport practitioners.Social Network;Online Communities;Content Communities;Discussion Sites;Influencers;Social Listening;User-Generated Content;Active Audience;Social Listening;Participatory Cultures;Public Space;On-Domain Communities;Instafamous;Micro-Celebrities;Vloggers;Content Aggregation;Gatekeeper;Livestreaming;Click-Through Rate;Three-Click Rule;Micro-influencers;Content Strategy;Content Calendar;Engagement Rate;Social Ambush;Hashtag Politics;Online Discrimination;Online Violence;Social Monitoring;Counter Public Space;Social Media Influencers;Social Media Platforms;Social Media Users;Social Media Analytics;Social Media Planning Process;Social Media Management Process;Data Governance;Data Management;Data Mining;Data Warehouse;Multimodality;Sentiment Analysis;Social Network Analysis;Social Media Strategy;Social Media Activism;Community Management;Community Success;Sport Communities;Agenda Setting;Cultural Theories;Critical Race Theory;Framing;Maladaptive Para Social Interaction;Para Social Interaction;Self-Presentation;Social Identity Theory;Uses and Gratification Theory;Customer Relationship Management Systems;Programmed Decision-Making;Nonprogrammed Decision-making;Decision-Making Steps;Communication;Engagement;Interaction;Relationship Marketing;Value;Value Co-Creation;Brand Ambassadors;Brand Associations;Brand Equity;Brand Management;Like-Gating;Endorsements;Crisis;Crisis Communication Plan;Image Repair Theory;Organizational Reputation;Prior Reputation;Corporate Social Responsibility;Diversity;Ethical Awareness;Inclusion;Social Identity;Return on Investment;Return on Objective;Business Account;Practical Steps;Statistical Analysis;Personal Branding;Second-Screen Viewing;Self-Commodification;Sponsorship Activation;Conducting Assessments'It is hard to imagine a more systematic treatment of the topics essential to understanding the sport and social media nexus. The analyses that you will find in Sport and Social Media cover all of the essential bases for those interested in how social media has changed the face of our contemporary experiences with sport.' - Dr Lawrence A WennerVon der Ahe Professor of Communication and Ethics, Loyola Marymount UniversityEditor in Chief, Communication & Sport Journal

'The content of this book is outstanding. The editors have studied and published an astounding amount of social media and sport industry research. They assembled an outstanding cast of diverse international scholars (who range from prolific veteran researchers to emerging investigators) to join them as authors. The book covers social media in the sport industry in an exhaustive and engaging way.' - Dr Paul M PedersenProfessor, Indiana UniversityEditor, International Journal of Sport Communication (IJSC)

Key Features:

• The first comprehensive textbook on the topic of social media and sport
• Features a distinguished cast of leading international scholars contributing to diverse understandings about the nexus of sport and social media and Includes social media experts' perspective from different countries
• Chapters included key skills for practice, key online resources, learning activities, mini case studies, and knowledge assessment questions and practical guide on social media platforms management included