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BASIC MARKETING: A Marketing Strategy Planning Approach | 19th edition

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Authors: William D. Perreault Jr.,Joseph P. Cannon Assistant Professor,E. Jerome McCarthy
ISBN:0078028981
ISBN-13: 9780078028984
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Details about BASIC MARKETING: A Marketing Strategy Planning Approach:

Built on a strong foundation, Basic Marketing 19e provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the four Ps; in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent best practices, and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers.

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I am a New York Times best selling author in the fields of nutrition, fitness, wellness, longevity, and have been a successful entrepreneur for the past 27 years. I love to teach others how to be successful in business and public speaking. Have been interviewed on over 200 T.V. and radio shows and traveled worldwide lecturing/educating. I have a total of 30+ years in these fields. I have worked as director of Public Health and Preventive Care teaching doctors in a Family Practice Residency fo... Read more

I am a New York Times best selling author in the fields of nutrition, fitness, wellness, longevity, and have been a successful entrepreneur for the past 27 years. I love to teach others how to be successful in business and public speaking. Have been interviewed on over 200 T.V. and radio shows and traveled worldwide lecturing/educating. I have a total of 30+ years in these fields. I have worked as director of Public Health and Preventive Care teaching doctors in a Family Practice Residency fo... Read more

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