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Marketing: An Introduction | 13th edition

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Authors: Gary Armstrong,Philip Kotler
ISBN:013414953X
ISBN-13: 9780134149530
List Price: $239.99 (up to 45% savings)
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Details about Marketing: An Introduction:

For undergraduate courses on the Principles of Marketing.

 

An introduction to the world of marketing using a proven, practical, and engaging approach

Marketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package.

 

The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices.

 

Also Available with MyMarketingLabTM

This title is also available with MyMarketingLab—an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

 

NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for:

 

0134472497 / 9780134472492 Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package

 

Package consists of:

  • 013414953X / 9780134149530 Marketing: An Introduction
  • 0134132351 / 9780134132358 MyMarketingLab with Pearson eText -- Access Card -- for Marketing: An Introduction

 

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Sometimes I feel like a magnet! Students seem to know right away that I like and appreciate them, and we tend to get down to the honest issues right away. This is great because it saves a lot of time and helps us to stay focused on the tutoring task at hand. I've been teaching for more than 10 years, and love working with students who have learning disabilities. In fact, I am a certified Learning Disabilities Teacher-Consultant. I believe that everyone has something they are not good at, and ... Read more

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