Marketing Recorded Music: How Music Companies Brand and Market Artists | 4 Edition

Compare Textbook Prices for Marketing Recorded Music: How Music Companies Brand and Market Artists 4 Edition ISBN 9780367693947 by Donham, Tammy,Macy, Amy Sue,Rolston, Clyde Philip
Authors: Donham, Tammy,Macy, Amy Sue,Rolston, Clyde Philip
ISBN:0367693941
ISBN-13: 9780367693947
List Price: $49.95 (up to 0% savings)
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Details about Marketing Recorded Music: How Music Companies Brand and Market Artists:

This fourth edition of Marketing Recorded Music is the essential resource to help you understand how recorded music is professionally marketed. Updated to reflect the digital era, with new chapters on emerging media, streaming, and branding, this fourth edition also includes strategies for independent and unsigned artists. Fully revised to reflect international marketing issues, Marketing Recorded Music is accompanied by a companion website with additional online resources, including PowerPoints, quizzes, and lesson plans, making it the go-to manual for students, as well as aspiring and experienced professionals.

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