Social Marketing: Behavior Change for Good
| Seventh Edition
Authors: Lee, Nancy R.,Kotler, Philip,Colehour, Julie
ISBN:1071851640
ISBN-13: 9781071851647
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Details about Social Marketing: Behavior Change for Good:
Successful social marketing holds the power to change the world. Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of the process. The 7th Edition is packed with 12 new cases and dozens of new examples related to today′s most pressing social problems including the COVID-19 pandemic, natural disasters, equity and inclusion, and homelessness. The new edition also includes significantly expanded coverage of social media. Whether your students are on a mission to improve public health, protect the environment, or galvanize their community, they will find Social Marketing an invaluable resource.
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What a wonderful... start in helping yourself or your child with their academic and educational goals. My name is Damita, and I am your educational advocate! I have been tutoring for over 20 years and enjoy working with my students. I have worked with students at the Salvation Army, elementary and high schools. I have tutored college students and helped individuals with their personal and career goals. My experience comes from my diverse background and a variety of degrees obtained throughout ... Read more
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