Please Enter ISBN, Title or Author’s Name
Compare Textbook Prices with Amazon
Compare Textbook Prices with Chegg
Compare Textbook Prices with AbeBooks
Compare Textbook Prices with Vitalsource
Compare Textbook Prices with Valorebooks
and more...

Creative Strategy in Advertising | 11 Edition

Compare Textbook Prices for Creative Strategy in Advertising 11 Edition ISBN 9781133307266 by Drewniany, Bonnie L.,Jewler, A. Jerome
Authors: Drewniany, Bonnie L.,Jewler, A. Jerome
ISBN:1133307264
ISBN-13: 9781133307266
List Price: $45.90 (up to 91% savings)
Prices shown are the lowest from
the top textbook retailers.

View all Prices by Retailer

Details about Creative Strategy in Advertising:

CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Need Popover Test tutors? Start your search below:
Need Popover Test course notes? Start your search below: