Please Enter ISBN, Title or Author’s Name
img
img
img
logo
logo
and more...

Integrated Marketing Communication: Advertising and Promotion in a Digital World | 1th edition

img
Author: Jerome M. Juska
ISBN:1138695440
ISBN-13: 9781138695443
List Price: $72.95 (up to 55% savings)
Prices shown are the lowest from
the top textbook retailers.

View all Prices by Retailer

Details about Integrated Marketing Communication: Advertising and Promotion in a Digital World:

This book is an up-to-date resource that shows students how to achieve their marketing objectives through a campaign that coordinates marketing, advertising, and promotion. It provides essential information about planning, implementing, and assessing a comprehensive marketing plan to help students appreciate integrated marketing communications as a business strategy.

The author describes the processes and considerations needed to appeal to consumers, identifying how geographic segmentation, timing, competitive environments, and cost contribute to planning. He considers the integration of digital technology, such as social media platforms and mobile apps, and how these can be used for advertising, sales promotion, and public relations. The book’s concise, easy to read explanation of marketing components and their interconnected relationships is solidified by a series of visual summaries as well as examples and useful demonstrations. Students are given the opportunity to prepare their own integrated marketing communication plan based on consumer, product, and market research along with original creative materials and media spreadsheets.

Students of marketing communication, advertising and promotion, and digital marketing will love this book’s abbreviated, but thorough format. An interactive companion website rounds out a stellar set of features that encourage quick understanding, participation, and utilization of IMC concepts.

Need Advertising tutors? Start your search below:
Need Advertising course notes? Start your search below: