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Loose Leaf for M: ADVERTISING | 4 Edition

Compare Textbook Prices for Loose Leaf for M: ADVERTISING 4 Edition ISBN 9781264058556 by Arens, William F.,Arens, Christian,Weigold, Michael F.,Schaefer, David H.
Authors: Arens, William F.,Arens, Christian,Weigold, Michael F.,Schaefer, David H.
ISBN:1264058551
ISBN-13: 9781264058556
List Price: $89.00 (up to 0% savings)
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Details about Loose Leaf for M: ADVERTISING:

M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising. M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format. Supported by a robust digital Connect Advertising offer, M is relevant, engaging, and cost-effective for today?s business students.

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