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Advertising & Promotion Textbooks Results

Showing 1 - 10 of 100 results
Advertising and Promotion: An Integrated Marketing Communications Perspective Irwin Marketing | 11th edition
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Advertising and Promotion: An Integrated Marketing Communications Perspective Irwin Marketing | 11th edition
Authors: George E Belch,Michael A Belch
ISBN: 1259548147
ISBN-13: 9781259548147
To effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs,...
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Integrated Advertising, Promotion, and Marketing Communications | 7th edition
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Integrated Advertising, Promotion, and Marketing Communications | 7th edition
Authors: Kenneth E. Clow,Donald E. Baack
ISBN: 0133866335
ISBN-13: 9780133866339
NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this...
From: $39.07 - $199.73
List Price: $239.99 (up to 84% savings)
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From: $39.07 - $199.73
List Price: $239.99 (up to 84% savings)
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Advertising and Integrated Brand Promotion with CourseMate with Ad Age Printed Access Card | 7th edition
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Advertising and Integrated Brand Promotion with CourseMate with Ad Age Printed Access Card | 7th edition
Authors: Thomas O'Guinn,Chris Allen,Richard J. Semenik,Angeline Close Scheinbaum
ISBN: 1285187814
ISBN-13: 9781285187815
Place yourself in the midst of today's fast-paced exhilarating world of advertising with...
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List Price: $252.95 (up to 96% savings)
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From: $9.18 - $108.75
List Price: $252.95 (up to 96% savings)
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Advertising and Integrated Brand Promotion | 8th edition
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Advertising and Integrated Brand Promotion | 8th edition
Authors: Thomas O'Guinn,Chris Allen,Angeline Close Scheinbaum,Richard J. Semenik
ISBN: 1337110213
ISBN-13: 9781337110211
Place yourself in the midst of today's fast-paced exhilarating world of advertising with...
From: $92.00 - $115.18
List Price: $188.95 (up to 51% savings)
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From: $92.00 - $115.18
List Price: $188.95 (up to 51% savings)
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Advertising Promotion and Other Aspects of Integrated Marketing Communications | 9th edition
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Advertising Promotion and Other Aspects of Integrated Marketing Communications | 9th edition
Authors: Terence A. Shimp,J. Craig Andrews
ISBN: 9781111580216
ISBN-13: 9781111580216
Market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS,...
From: $7.98 - $123.66
List Price: $249.95 (up to 97% savings)
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From: $7.98 - $123.66
List Price: $249.95 (up to 97% savings)
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Advertising, Promotion, and other aspects of Integrated Marketing Communications | 10th edition
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Advertising, Promotion, and other aspects of Integrated Marketing Communications | 10th edition
Authors: J. Craig Andrews,Terence A. Shimp
ISBN: 9781337282659
ISBN-13: 9781337282659
Explore all aspects of marketing communications, from time-honored methods to the newest...
From: $116.27 - $154.94
List Price: $249.95 (up to 53% savings)
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From: $116.27 - $154.94
List Price: $249.95 (up to 53% savings)
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Advertising and Promotion: An Integrated Marketing Communications Perspective | 10th edition
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Advertising and Promotion: An Integrated Marketing Communications Perspective | 10th edition
Authors: George E. Belch,Michael A. Belch
ISBN: 0078028973
ISBN-13: 9780078028977
In this 10th edition, Belch/Belch introduces students to the fast-changing field of advertising...
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List Price: $98.99 (up to 88% savings)
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From: $11.75 - $98.99
List Price: $98.99 (up to 88% savings)
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Advertising and Promotion | Fourth edition
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Advertising and Promotion | Fourth edition
Authors: Chris Hackley,Rungpaka Amy Hackley
ISBN: 1473997992
ISBN-13: 9781473997998
Using a wide range of visual examples and case studies, Advertising and Promotion 4th edition...
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List Price: $65.00 (up to 45% savings)
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Launch! Advertising and Promotion in Real Time by Michael Solomon 2010 Paperback
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Launch! Advertising and Promotion in Real Time by Michael Solomon 2010 Paperback
Author: Michael Solomon
ISBN: 0982043023
ISBN-13: 9780982043028
This book is the first of its kind to teach advertising concepts by reverse engineering a real...
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List Price: $114.65 (up to 94% savings)
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From: $7.26 - $57.50
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Integrated Marketing Communication: Advertising and Promotion in a Digital World | 1th edition
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Integrated Marketing Communication: Advertising and Promotion in a Digital World | 1th edition
Author: Jerome M. Juska
ISBN: 1138695440
ISBN-13: 9781138695443
This book is an up-to-date resource that shows students how to achieve their marketing objectives...
From: $49.34 - $53.97
List Price: $72.95 (up to 32% savings)
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From: $49.34 - $53.97
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