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Advertising & Promotion Textbooks Results

Showing 1 - 10 of 100 results
Advertising and Promotion: An Integrated Marketing Communications Perspective Irwin Marketing | 11th edition
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Advertising and Promotion: An Integrated Marketing Communications Perspective Irwin Marketing | 11th edition
Authors: George E Belch,Michael A Belch
ISBN: 1259548147
ISBN-13: 9781259548147
To effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs,...
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Advertising and Promotion: An Integrated Marketing Communications Perspective | 10th edition
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Advertising and Promotion: An Integrated Marketing Communications Perspective | 10th edition
Authors: George E. Belch,Michael A. Belch
ISBN: 0078028973
ISBN-13: 9780078028977
In this 10th edition, Belch/Belch introduces students to the fast-changing field of advertising...
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List Price: $98.99 (up to 95% savings)
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From: $5.18 - $98.97
List Price: $98.99 (up to 95% savings)
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Advertising and Integrated Brand Promotion | 8th edition
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Advertising and Integrated Brand Promotion | 8th edition
Authors: Thomas O'Guinn,Chris Allen,Angeline Close Scheinbaum,Richard J. Semenik
ISBN: 1337110213
ISBN-13: 9781337110211
Place yourself in the midst of today's fast-paced exhilarating world of advertising with...
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List Price: $188.95 (up to 52% savings)
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From: $89.78 - $109.80
List Price: $188.95 (up to 52% savings)
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Retail Advertising and Promotion | 1th edition
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Retail Advertising and Promotion | 1th edition
Author: Jay Diamond
ISBN: 1563678985
ISBN-13: 9781563678981
Retail Advertising and Promotion explores how today's retailers can effectively reach their...
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List Price: $35.00 (up to 71% savings)
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Integrated Advertising, Promotion, and Marketing Communications | 7th edition
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Integrated Advertising, Promotion, and Marketing Communications | 7th edition
Authors: Kenneth E. Clow,Donald E. Baack
ISBN: 0133866335
ISBN-13: 9780133866339
NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this...
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List Price: $239.99 (up to 80% savings)
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From: $48.15 - $112.50
List Price: $239.99 (up to 80% savings)
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Advertising and Integrated Brand Promotion with CourseMate with Ad Age Printed Access Card | 7th edition
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Advertising and Integrated Brand Promotion with CourseMate with Ad Age Printed Access Card | 7th edition
Authors: Thomas O'Guinn,Chris Allen,Richard J. Semenik,Angeline Close Scheinbaum
ISBN: 1285187814
ISBN-13: 9781285187815
Place yourself in the midst of today's fast-paced exhilarating world of advertising with...
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List Price: $252.95 (up to 96% savings)
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List Price: $252.95 (up to 96% savings)
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Advertising and Promotion | Fourth edition
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Advertising and Promotion | Fourth edition
Authors: Chris Hackley,Rungpaka Amy Hackley
ISBN: 1473997992
ISBN-13: 9781473997998
Using a wide range of visual examples and case studies, Advertising and Promotion 4th edition...
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List Price: $65.00 (up to 45% savings)
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Integrated Advertising, Promotion, and Marketing Communications | 8th edition
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Integrated Advertising, Promotion, and Marketing Communications | 8th edition
Authors: Kenneth E. Clow,Donald E. Baack
ISBN: 0134484134
ISBN-13: 9780134484136
For courses in Advertising. Integrated advertising and marketing communications taught...
From: $77.49 - $434.36
List Price: $97.00 (up to 20% savings)
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From: $77.49 - $434.36
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Advertising Promotion and Other Aspects of Integrated Marketing Communications | 9th edition
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Advertising Promotion and Other Aspects of Integrated Marketing Communications | 9th edition
Authors: Terence A. Shimp,J. Craig Andrews
ISBN: 9781111580216
ISBN-13: 9781111580216
Market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS,...
From: $6.80 - $123.91
List Price: $249.95 (up to 97% savings)
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From: $6.80 - $123.91
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