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Advertising & Promotion Textbooks Results

Showing 1 - 10 of 100 results
Advertising and Promotion: An Integrated Marketing Communications Perspective Irwin Marketing | 11th edition
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Advertising and Promotion: An Integrated Marketing Communications Perspective Irwin Marketing | 11th edition
Authors: George Belch,Michael Belch
ISBN: 1259548147
ISBN-13: 9781259548147
To effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs,...
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Advertising and Integrated Brand Promotion | 8th edition
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Advertising and Integrated Brand Promotion | 8th edition
Authors: Thomas O'Guinn,Chris Allen,Angeline Close Scheinbaum,Richard J. Semenik
ISBN: 1337110213
ISBN-13: 9781337110211
Place yourself in the midst of today's fast-paced exhilarating world of advertising with...
From: $65.95 - $73.29
List Price: $188.95 (up to 65% savings)
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From: $65.95 - $73.29
List Price: $188.95 (up to 65% savings)
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Advertising and Promotion: An Integrated Marketing Communications Perspective | 10th edition
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Advertising and Promotion: An Integrated Marketing Communications Perspective | 10th edition
Authors: George E. Belch,Michael A. Belch
ISBN: 0078028973
ISBN-13: 9780078028977
In this 10th edition, Belch/Belch introduces students to the fast-changing field of advertising...
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List Price: $78.50 (up to 87% savings)
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From: $9.91 - $99.00
List Price: $78.50 (up to 87% savings)
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Advertising Promotion and Other Aspects of Integrated Marketing Communications | 9th edition
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Advertising Promotion and Other Aspects of Integrated Marketing Communications | 9th edition
Authors: Terence A. Shimp,J. Craig Andrews
ISBN: 1111580219
ISBN-13: 9781111580216
Market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS,...
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List Price: $249.95 (up to 98% savings)
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From: $4.34 - $74.20
List Price: $249.95 (up to 98% savings)
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Bundle: Advertising, Promotion, and other aspects of Integrated Marketing Communications, Loose-leaf Version, 10th + MindTap Marketing, 1 term 6 months Printed Access Card | 10th edition
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Bundle: Advertising, Promotion, and other aspects of Integrated Marketing Communications, Loose-leaf Version, 10th + MindTap Marketing, 1 term 6 months Printed Access Card | 10th edition
Authors: J. Craig Andrews,Terence A. Shimp
ISBN: 1337584576
ISBN-13: 9781337584579
Students save money when purchasing bundled products. This bundle contains a loose-leaf version...
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List Price: $132.95 (up to 63% savings)
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From: $49.62 - $132.95
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Integrated Advertising, Promotion, and Marketing Communications | 7th edition
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Integrated Advertising, Promotion, and Marketing Communications | 7th edition
Authors: Kenneth E. Clow,Donald E. Baack
ISBN: 0133866335
ISBN-13: 9780133866339
NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this...
From: $117.76 - $199.73
List Price: $239.99 (up to 51% savings)
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From: $117.76 - $199.73
List Price: $239.99 (up to 51% savings)
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Advertising and Promotion: An Integrated Marketing Communications Perspective | 9th edition
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Advertising and Promotion: An Integrated Marketing Communications Perspective | 9th edition
Authors: George E. Belch,Michael A. Belch
ISBN: 0073404861
ISBN-13: 9780073404868
Overview: Belch/Belch 9th edition continues its Advertising focus with an emphasis on IMC. It...
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List Price: $35.00 (up to 92% savings)
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Integrated Marketing Communication: Advertising and Promotion in a Digital World | 1th edition
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Integrated Marketing Communication: Advertising and Promotion in a Digital World | 1th edition
Author: Jerome M. Juska
ISBN: 1138695440
ISBN-13: 9781138695443
This book is an up-to-date resource that shows students how to achieve their marketing objectives...
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List Price: $72.95 (up to 45% savings)
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GEN COMBO LOOSELEAF ADVERTISING AND PROMOTION; CONNECT ACCESS CARD | 11th edition
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GEN COMBO LOOSELEAF ADVERTISING AND PROMOTION; CONNECT ACCESS CARD | 11th edition
ISBN: 1260149064
ISBN-13: 9781260149067
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Integrated Advertising, Promotion, and Marketing Communications | 8th edition
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Integrated Advertising, Promotion, and Marketing Communications | 8th edition
Authors: Kenneth E. Clow,Donald E. Baack
ISBN: 0134484134
ISBN-13: 9780134484136
For courses in Advertising. Integrated advertising and marketing communications taught...
From: $412.36 - $432.36
List Price: $97.00 (up to -325% savings)
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From: $412.36 - $432.36
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