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Consumer Behavior Textbooks Results

Showing 41 - 50 of 100 results
Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior | Original edition
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Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior | Original edition
Author: Pamela Danziger
ISBN: 0793186021
ISBN-13: 9780793186020
Consumers shop to satisfy emotional needs and desires-if a company is selling to emotion, then...
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List Price: $19.95 (up to 93% savings)
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Connect Access Card for Consumer Behavior | 13th edition
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Connect Access Card for Consumer Behavior | 13th edition
Authors: David L Mothersbaugh Associate Professor of Marketing,Delbert I Hawkins Dr,Roger J Best
ISBN: 1259726398
ISBN-13: 9781259726392
McGraw-Hill Connect® is a subscription-based learning service accessible online through your ...
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Consumer Behavior: Buying, Having, and Being | 9th edition
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Consumer Behavior: Buying, Having, and Being | 9th edition
Author: Michael R. Solomon
ISBN: 0136110924
ISBN-13: 9780136110927
Solomon goes beyond the discussion of why people buy things and explores how products, services,...
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List Price: $214.80 (up to 99% savings)
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List Price: $214.80 (up to 99% savings)
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Handbook of Research Methods in Consumer Psychology | 1th edition
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Handbook of Research Methods in Consumer Psychology | 1th edition
ISBN: 0815352980
ISBN-13: 9780815352983
What impact can various research methods have on consumer psychology? How can they help us...
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List Price: $114.95 (up to 19% savings)
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List Price: $114.95 (up to 19% savings)
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Methods of Persuasion: How to Use Psychology to Influence Human Behavior
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Methods of Persuasion: How to Use Psychology to Influence Human Behavior
Author: Nick Kolenda
ISBN: 0615815650
ISBN-13: 9780615815657
Over 50,000 copies sold.Using principles from cognitive psychology, Nick Kolenda developed a...
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List Price: $13.95 (up to 53% savings)
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Consumer Behavior and Marketing Strategy: By J. Paul Peter, Jerry C. Olson Mcgraw-Hill/Irwin Series in Marketing | 7th edition
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Consumer Behavior and Marketing Strategy: By J. Paul Peter, Jerry C. Olson Mcgraw-Hill/Irwin Series in Marketing | 7th edition
Authors: J. Paul Peter,Jerry C. Olson
ISBN: 0079120946
ISBN-13: 9780071111775
"Consumer Behaviour", 7/e by Peter and Olson provides students with the knowledge and skills...
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The Brain Audit: Why Customers Buy and Why They Don't
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The Brain Audit: Why Customers Buy and Why They Don't
Author: Sean D'Souza
ISBN: 0473175045
ISBN-13: 9780473175047
How the Brain Goes Through Decision-Making: Do you often wonder what your customer is thinking?...
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List Price: $39.95 (up to 23% savings)
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Consumer Behavior | 7th edition
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Consumer Behavior | 7th edition
Authors: Leon Schiffman,Leslie Kanuk
ISBN: 0130841293
ISBN-13: 9780130841292
This revision of a classic book retains the market segmentation approach that has set the...
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List Price: $117.33 (up to 100% savings)
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Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing
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Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing
Author: Will Leach
ISBN: 1544512406
ISBN-13: 9781544512402
Your nonconscious mind will filter out more than 99 percent of marketing you “see” today. Tra...
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